Danish premiere of the Hanse 360 ​​Sailboat from REESE MARIN

REESE MARIN has just announced a spectacular addition to BOAT SHOW Denmark 2025 in Fredericia. REESE MARIN will present the brand new sailboat from HANSE 360, which will first have its world premiere at BOOT in Düsseldorf in January 2025, followed by a grand debut on Danish soil at MESSE C on February 21 – 23 and February 27 – 2 March 2025.

This wave-breaking sailboat from HANSE 360 promises to impress sailing enthusiasts with its advanced design and technology. With a focus on performance, comfort and safety, the Hanse 360 ​​is ready to set new standards in sailing.

Cooperation with Ship & Boat

Again this year, we are pleased to have the support of the boat industry's organisation, Skib & Båd. This shows a mutual commitment to hold Denmark's largest indoor boat exhibition in Fredericia and thus strengthen the players in the boat industry.

BOAT SHOW Denmark sees the collaboration as a good opportunity to stay up-to-date and get the necessary sparring that comes with it. 

The anniversary year of the BOAT SHOW

On 6 February 1969, the ship dealer and dedicated yachtsman, Ejnar Christensen, opened the exhibition "Boats in Fredericia".

After an in-depth investigation of the local history archive in Fredericia and our own caches, we have now arrived at BOAT SHOW's 30th anniversary in 2025. We will of course mark this with a special logo and a historical area during the exhibition.

BOAT SHOW 2025 will at times reflect recurring themes and activities from the first exhibition in 1969. Both visitors and exhibitors will have the opportunity to experience a cultural history exhibition, where we have collected articles and photos from the previous boat exhibitions in Fredericia. 

New logo and visual identity

BOAT SHOW follows the times, which of course must also be reflected in our visual identity. That is why we have allied ourselves with a creative agency that has helped us solve this task.

The result has become a modern, classic and timeless design, which is associated with sailing.

We have adopted the popular French Breton stripes, which have adorned sailing fashion since the time of Napoleon. We have worked with the simplicity of an expression and design that can be quickly decoded, so that it is immediately clear that this is a Danish boat exhibition at first glance.